The Sustainable Business Model Canvas, 11 Steps to designing a successful sustainability strategy

today we going to talk about how to design a sustainable business model using the business world campus one of the many challenges faced by sustainability professionals is how we communicate the business case for our sustainability program we regularly hear from our clients that look management just don't get it and this leads to frustration and disappointment one of the biggest problems when we try to present our sustainability plans is that sustainably professionals speak a different language we speak about things like climate change and biodiversity and carbon emissions sustainable dual on the goals but only sustainably professionals really understand trying to convince management to invest in your sustainability program using language like this it's a bit like chasing a parked car but how do you run the mall it's gonna hurt because they have no idea what you're talking about so how do we communicate the business case for us sustainability program one of the best ways to describe how your sustainability program is organized and delivers value is using a business model okay great so what is a business model a business model is basically how a company creates value for itself while delivering products and services for its customers sustainable business models also create economic social and environmental value for a much broader range of stakeholders a guy called Alexander Osterwalder developed a tool called the business model canvas that allows you to describe design challenge invent and pivot any business model from a multinational corporation through to a small two-person professional practice using nine key building blocks so let's look at each of these building blocks the first element in this government business model is the value proposition the value proposition is the collection of products and services that meets the needs of your customers it answers the question of what are you building and for whom it's not about the features your product or services or your sustainability program is about solving a problem or a need or problem are you solving and for whom the next thing is customer segments none of my customers and why would they buy into my sustainability program who are they what job are they trying to do what problems are they facing what frustrates them what inspires them next is channels how does your product or service get from here to your customer here now we use distribution channels to deliver our products through our customers yeah physical channels like shop fronts or delivery services we also have virtual channels have web mobile cloud-based services how we going to sell or how we going to distribute our products or services to our customers next we need to consider customer relationships how we going to find keep and grow our customers the sustainability this one included how we get our customers or perhaps staff to engage and how do we get them to become advocates and promote our program next is revenue streams this section asks us to think about how our business makes money from our customer segments how do we capture value what is the strategy to capture that value next we want to think about resources what resources or key assets do we need to make the business model actually work this could include money do we have enough capital to deliver on our sustainability program what physical assets do we need to a need a factory do we need and renewable energy system it could include intellectual property do we need to protect our idea with patterns do we need certain corporate knowledge or do we need certain people do we need design engineers that we need company cultural experts what human resources do we need next comes key activities these are the most important activities you need to do to make the doozers model work do you manufacture products you need to audit your supply chain you need to undertake some R&D we now consider key partners while key partners do we need to make the business model work what is interesting about key partners is they have a link directly to your key resources and key activities what resources do they provide that support to business model what activities are they going to perform finally we have the cost structure once we understand the key activities resources and partners it's relatively easy to understand the costs associated with delivering the business model one of the costs to operate the business what do we need to invest in our key resources how much will our key activities costs and what will we need to pay to our partners now for sustainable business model we add two additional sections to the business model canvas the first of these is beneficiaries so who benefits from our sustainability program what organizations benefit which customers what other stakeholders might drive some economic social or environmental value the secondary segment captures the sustainability benefits to which of the UN sustainable development goals does our business model contribute or positive impacts are we delivering to our community and planet using these eleven building blocks you can describe the infrastructure the offering the customers the finances and the economic social environmental benefits of your sustainable business model you can also use the canvas to design discuss and communicate your sustainability programs in a language other people will actually understand now it's your turn they get out there and start making a positive change in the world if you want to learn more you can visit our website at it would really help if you could like and share this video and then leave a comment below till other sustainability professionals like you also make an impact success is a sum of small acts repeated every day and taking a few moments to do this makes a real difference together we can make a huge impact thanks for joining us [Applause]

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