Lesson-19: How to get Digital Marketing job | Ankur Aggarwal

Lesson-19: How to get Digital Marketing job | Ankur Aggarwal


Hey guys, this is the final video of our digital
marketing mastery course. I’m really excited for you. In this video we will be covering how to get
a high-paying digital marketing job. So let’s get into the video. Hey guys, welcome back. And first of all congratulations for completing
this digital marketing mastery course. This will be our final lesson, lesson 20 on
how to get digital marketing jobs. But before that, I hope you have practiced
everything that I have taught you until now. I’m sure you have a blog up and running
and you are also actively participating in our Facebook group. Also, this is not the end. We’ll be coming up with many free courses
in the future and you’ll be notified through email. So now let’s back in the lesson on how to
get digital marketing job. So while taking this course, you are supposed
to get a digital marketing job and I have some tips for you. So let’s start with the different types
of digital marketing jobs. So obviously at the top, there is the digital
marketing manager, who’s supervising everything. The complete digital marketing of a company
or a business. Then we have SEO executives, social media
marketing, search engine marketers, email marketers, content marketing, inbound marketing
and conversion rate optimizing. Don’t worry you don’t have to think big
now, you just have to master one of the categories. So if you like social media marketing, then
you can get your expertise in social media marketing. And the move on to search engine marketing
and then to email marketing. So it will take some time, and you have to
move step-by-step, yes the ultimate goal is becoming a digital marketing manager but before
that you have to master all these different work details. If you’re just starting out a career in
the digital marketing job, then you can get an expertise on one of these domains and just
get started. You can either be an SEO specialist, email
marketer, mobile marketing, you can even go to social media marketing and content marketing
as well. You can start your digital marketing career
by learning any of these skills. You can either be SEO specialist, you can
be an email marketer, you can become a content marketer or even social media marketer. Even the interviewer won’t be expecting
you to know all these skills. You just have to master a few of them, or
even one of them. So let’s say you have an interest in SEO,
then you should know everything about SEO. From the on page SEO, off page SEO, backlinks,
anchor texts, link distribution and domain authority. So if you’re going with only one skill,
make sure you know a lot about it. So let’s start with how to write a digital
marketing resume. One of the biggest mistakes that people make
while sending their resume, while updating their resume is that they send the same resume
to all the companies. Let’s say you have your expertise on SEO
and social media marketing. But if you are applying for an SEO related
job, then you have to stress out your SEO-related capabilities. Maybe the SEO-related projects that you have
done. Or any SEO strategies that you must have applied
on your website, which might have given any kind of result so more like a case study on
your own website. And then you have to think from the employer’s
point of view. If he’s looking for an SEO candidate, he
doesn’t really care whether you know anything about social media marketing or not. Also you have to understand that the person
who is taking the interview, he won’t be going through each line of your resume. He’d be first scanning your resume and looking
for some keywords related to the job profile. So if you are applying for an SEO related
job, I’ll be looking into some SEO-related projects, maybe the internship that you have
done, any kind of project that you have done. So make sure that you project your skills
and you project according to the requirements. After taking almost 100+ interviews for various
digital marketing related jobs for my company and other companies. Here are a few things you have to focus on
your digital marketing resume. First of all is the formatting. Make sure your resume is following a correct
format. It has proper bullet points, proper indentation,
there’s no grammatical mistakes, also the length of your resume should not go more than
one page. As an interviewer, we are looking for practical
experience. So if you’ve done any kind of internship
or employment, make sure you point it out exactly. Also mention your job responsibility in your
previous company, or your internships and what kind of projects you were involved in. This will give a good idea to the interviewer
about your capabilities. Instead of focusing more on what you did on
your college, or your extracurricular activities, rather focus on the job requirement. So if the job is about social media marketing,
what exactly have you done that is related to social media marketing. So there are various places in finding digital
marketing jobs. If you are looking for a digital marketing
job, having an internship in your resume will greatly enhance your chances of getting a
job. As a company in hiring you, no one wants to
spend money in training you. So if you’ve done an internship, you already
have some practical experience. So that’s a benefit for the company. To find internships, you can sign up for various
websites like Internshala, Letsintern and Hellointern. Also you’ll find digital marketing industries
booming a lot, so you’ll find a lot of internship opportunities. But before finalizing an internship, make
sure to watch the kind of work that you’ll be doing in the internship. Try to get into an internship where you’ll
get a comprehensive view of the digital marketing umbrella. You’re not only specific to a domain like
SEO, but rather getting an overview of all different domains like social media marketing,
paid ads, etc. Also don’t treat your internship as a way
to get a certificate. Rather, proactively work in it. Learn the keys, those that are required in
working a digital marketing job. Getting a job should not be your only focus. You should rather invest in increasing your
knowledge, increasing your expertise, increasing your practical experience or various digital
marketing strategies. Once you’re done with your internship then
you can post your resume on various websites like Naukri.com, Linkedin.com, Indeed, Timesjobs,
Angel.co. There’s so many different websites where
you can find a digital marketing job. The one I recommend is Naukri.com since it
is India’s largest job portal. One thing for Naukri.com is to regularly log
in to your profile, also make sure your profile is complete, so add your key skills, complete
your profile- the more complete your profile is, the more chances of your profile being
found. Apart from that, you can go directly to companies’
websites. Apart from that you can also make a list of
companies who hire in the digital marketing space, and then you can send them directly
to their websites. Most of these websites have a “career”
section which might have email ID, to which you can send your resume. You can also find various people working in
these organizations, and ask them to refer you. if the organization is big, they might have
a referral program. So if a person refers you and if you get selected,
he will also be awarded with some monetary compensation, so it’s a win-win for both
of you. You can also use Facebook groups to get a
job. So I made this list of all the various groups,
which you can use to find a digital marketing related job. Obviously you can download this slide and
visit all these groups, and look for digital marketing job opportunities. So here are my 10 best steps for digital marketing
job interview. First of all research about the company. Don’t go uninformed, take it seriously. And create a job-worthy resume. Don’t make a resume for all the companies. You are to first research about the company,
look at their requirement, look at their job description, and then craft your resume. As I told you earlier the interviewer will
just be scanning your resume and looking for the keywords that are related to the job profile. So if you have those keywords in your resume,
then you are more likely to get questions related to those. I remember I was taking an interview for a
SEO profile, and the guy came prepared with an SEO audit of my website. So it had all the good points about my website
and also the bad points about my website. He even told me, he’ll be removing all those
issues from my website. So obviously this guy was high-end. Follow the basic interview etiquettes of smiling,
dressing nicely, being a good listener, etc. Also mention your website name in the resume. Your website is your online asset, so make
sure you mention it on your resume. Also I hope you followed and practiced everything
that is in this free digital marketing course on your own website, this way the interviewer
will know that you don’t only have the theoretical knowledge, but also the practical expertise
for that. So these are few tips from my side of getting
a digital marketing job. If you followed the course correctly, if you
practiced everything, then getting a digital marketing job won’t be a difficult task
for you. And my best wishes for you, and also we’ll
be coming up with many new courses in the future, thanks for being part of this free
digital marketing course. It has been an exciting journey. And if you still have any question, feel free
to ask it in our Facebook group and you can even email me at: “[email protected]
So thanks for watching the video!