Is Content Creation just One Person’s job in your Small Business? – Honey Bee Social

Is Content Creation just One Person’s job in your Small Business? – Honey Bee Social


– Hey guys, Clem from Honey Bee Social and today let’s talk about is content just one persons job? And the answer to that is absolutely not. Everyone within your
business has a pivotal role to play not only in the
function of your business, but also when it comes to
interacting with your customers. Whether that’s the
cashier processing a sale for a new customer that
has found your business or the packer who is packing up products into a box for a customer
that’s ordered something online. Or your sales rep that’s out on the road, meeting new people, and trying to bring in new
accounts into your business. Each person interacts with customers a little bit differently which means that they have
a different point of view when it comes to showing
your brand to your customers. Hence, that also means
that they would have a different idea for content. So that means also that
your marketing team is not your closest
person to your customers. It’s everybody involved in your business has some sort of interaction
with your audience. So how do you get all of
these content ideas together? Well, one great way of doing that is setting up a workshop. So bring in your team
together into one place, there’s a great way of bribing
them with food or drinks. And start getting them
talking about your business and what are some gaps that they see in terms of how you are showing
yourself on social media? Or what are the top questions that your customers are
asking them all the time and how would it be easy to
give them a piece of information that’s already printed
out about that question that’s giving ’em that answer to them? So, to answer the question, is content one persons job? No, its’ definitely not. It is an all team effort. The more people you have
involved in creating those content ideas, the more
content you’re going to have generating and the more of
a content generation machine your business could become. I’m Clem from Honey Bee Social, and I’ll see you soon. Have questions or need more information, head to honeybeesocial.com.au.