How to Get Thumbtack leads for your Online Tutoring Business

How to Get Thumbtack leads for your Online Tutoring Business


usinHey, so we have a special call here because we are actually going to be taking a look at how our awesome Terry Grigsby Has gotten ten new clients in one week now I did not make a mistake in that number we she got 10 new clients using Thumbtack leads. And it’s so cool because you know as a community we get together we talk all the time And we’re always like brainstorming different strategies and what’s working? What’s not working? And we had somebody in our group that was getting great success with with gun attack and getting some clients And you know it kind of gave us this idea of hey, let’s do something With thumbtack leads and see can we get clients and I kind of threw out the idea like you know what I’m willing to throw in two hundred dollars to try this out because Like we take a look at different kinds of like Advertisements and they’ll charge you like twelve dollars for one person to click on something And you don’t even know if they are actually like an ideal client whereas on thumbtack You almost get to like go through them and be like they’re my ideal client They’re my ideal client And then they have the choice to be able to look at your quote and be able to decide Do they want to go forward now? We do have to pay for this. We have to pay five dollars and one cent by one cent I have no idea It’s just one, but we have the opportunity so uh We’re just gonna take a look and see How this one-week experiment went now you had tried? Thumbtack in the past Terry right yeah I enjoyed it for four months And I am gotten a single person to even look at my quote let alone contact me or look at my profile I had nothing yeah, I was ready to give it up before I tried this experiment yeah It’s so easy just to give up when those are the results right? Right so you you got rien spired to be able to give it another shot And you decided you know what I’m gonna play with a chunk of change that you kind of had Predetermined inside of your head, and you said let’s give it a go so tell us about how this experiment went for you So um I I decided I would spend one week And I would go in and I would live with my phone and every time there is a request I would try to answer it and So well before I even did that I went in and looked at the insights to figure out why no one was ever picking me And I realized the first thing I realized was my response time was way too slow Okay Mine was like 239 minutes because I just go in there when I had free time And well the people getting hired were the ones going in there like the minute someone posts a request With my phone and as soon as it ping I went in there and turned on my notifications which I didn’t have on and then every time I heard of ping I went in there and If there was someone that I thought was my ideal client Now there’s a there’s a thumbtack app and there’s a website when you sent out your quote Did you do it on your phone, or did you go into the website to do it I did it both Okay, so most folks through my phone, but some of it was through my computer, okay And you’re able to write like some pre you’re able to write some responses kind of ahead of time Before now you were looking specifically for all the different math areas that you are Focused on to be able to get your ideal client online You and before all of this you’re kind of struggling to be able to get just online tutoring students Right, I just wanted. I’m trying to get online tutoring students. That’s right Yeah And so before that it was kind of like some people would want you to meet them Places and and and that kind of stuff, but what thumbtack you were able to get ten Online students, they’re all online although you can do it and get in person if you’re a person That’s in person tutoring yeah And then they’ll do it within your cow I didn’t very many requests within my locale for in person anyway But I really went for the online when I did that Awesome, it seems like you know and I heard about thumbtack leads like way back when I first started and I had actually started to create a profile way back then and I think I did get one client in the beginning from there And it was because the person had actually found my profile, which really isn’t the way that people find you today It is through that bidding process that people today will be able to find you so if you’ve not played with thumbtack Before or you have played with it before it’s a little bit different than what it used to be like So tell us about the profile what’s needed for that? So you set up a profile and that’s for where your resume is you fill it out with all your qualifications And then the things that I learned knew there was that you can post videos there And you can post pictures if you post five pictures you get like five bucks reward So you can earn money back for certain things okay within thumbtack It’s not a huge amount of money, but it is kind of in center Slice other videos there, I would say that most people didn’t look at my profile Except a few some people were on there on the edge of whether they wanted to go with me, or I do online tutoring Posted my is online tutoring a good fit and a sample lesson, and I know that those people all looked at that video Okay, so that’s a good reason at least for me to have posted any videos at all But beyond that I don’t think people look at your profile very much mostly. I said I got did not look at my profile It’s really just strictly based on that quote that you were giving them yeah, and your reviews I didn’t get any hits until after I got reviews posted I have us posted a video of testimonials nobody looked at that so I went off during this week And I got three people three of my clients to post reviews through thumbtack and that’s when the magic started happening That’s what they were so just started working with these clients and they left you a testimonial uh Yeah, one of them. Yeah, I’m one of them I only met once and I said Can you make sure and go in and mark me as fired and while she was there? She set up this beautiful review for me, so But I also used my older clients our clients. I’ve been working with all year well for me I’ve only been doing this since October so since October yeah And she keeps just like just hitting homeruns you know and you know it’s it’s really exciting to hear about your success story right now because Those of you who’ve been in the community and following Terry actually went through a really rough experience that really like brought her brought her into a little bit of a slump because somebody had scammed her online and That that kind of puts you into a little bit of a dry spell, and you started losing some clients after I was actually at the point of ready to give up on tutoring and then I said to myself one day I said okay, I can either quit because of this or I can say okay. I’ve only been in this for three months I can’t use this as a learning experience Move forward knowing that that will never happen to me again I can tell you that is so inspirational to me And I think it’s important for people to know like we’re not here bragging like you know like oh my gosh like Everybody should be doing this But what we really want to be able to do is empower people and how can I do this correctly and? Terri has agreed to kind of share her screen walk us through some of the different elements of a thumbtack and What does she mean when she’s talking about you know filling out that? Profile and what does she mean about you know giving a quote so well. She’s pulling that up There’s different things that you can do when you’re quoting you can actually give a number of how much you charge per hour or you? can Put n/a out which option Did you go with n/a and don’t put zero nobody will look at you if you put zero put n/a uh-huh And and and what does they do that means in the thumbtack world that means needs more information? Not that it’s not applicable. That’s not what that means Right because I’ve you CNA and you’re like not applicable how zero people think you’re giving away free tutoring I’m not here to give away free tutoring No absolutely in line was right look at this you’ve already got like 14 requests that are sitting in there that you could right now potentially sends them some information to and I will say my experimented stopped on Monday night I have had to take a break from it because it is very time consuming and is exhausting to do a whole week I don’t think I’d do a whole week again Committed to that for my experiment it truly was an experiment just to see if I could get anybody and if I didn’t get anybody I was gonna be done with some time right I would do a full day And I know I’m pretty sure I could get a client out of a full day Yeah, yeah And that’s that’s definitely Worth it if you are getting if you’re able to get one client from that that Definitely is worth it so if we take a look Let’s take a look at your profile for a second here I’ll kind of whack people through the different elements and let them see what this looks like and You’ve named your tutoring company tag to your and why did you name it tag tutoring love this since my name is Terry and Grigsby But I used to kid my students that I was talented and gifted So you can see here, she really did have the three reviews that was there And she was hired it says four times because people haven’t actually marked yet that they hired you even though they’ve hired you as a hit And I needed to do it I can see You need to go back and make sure people mark you is hired because I know I lost one client because I did not During this week Will try to run around you to get to the client even if they say that you’re the one interested and they’re gonna take you I have this person booked and then another pro came in and took them away from me ah Though make sure you go in and tell them to mark you heart because once it’s more tired the pros can’t do that to you God and it really isn’t their fault the pro other pros fault because they don’t know That’s a little sneaky oh That’s a little sneaky, but if they don’t know that that that they were hired like Adam again And I I don’t get any information as like another person that is Going in I don’t get information that that person it will tell me if other people have been contact David Yeah, tell me that they’ve been hired until they do that. That’s true. That’s our yeah, yeah I don’t think anybody’s do that that was again another learning experience Markham is hired to don’t lose clients You can put your normal stuff about you and your website. I didn’t have anybody look at my website in this week But I also completed a background check which he meets online, but because when I first started I was trying to do in tutoring and online so if you’re in truing percent you would want to do the background check mmm-hmm So my photos again. I don’t think anybody looks at my photos I only did it because I wanted the credit, so I just put some my dog in some clothes There is a picture of me in there, too And then you want answer two questions Which I’m sure nobody ever looks at sure the reviews are what matters 100% And then you can read what they wrote down here And I know people looked at this stuff and read it so But you know if people are actually reading certain sections of your profile cuz they’ll talk about it – you got it all right No, there’s no There are no insights on that piece, okay? And then right here is where you want to hit to go ask somebody for a review so then it shows up in thumbtack and as soon as you do that it will email the Link to the person you want to review And then though it’ll automatically show up Business hours doesn’t make much sense to us again a bunch of question and answers. I don’t believe anybody ever looked out, yeah It’s really just your resume yeah, pretty much, and so you fill that out as much as you possibly can hundred percent I think it can’t hurt you It doesn’t hurt you knows, maybe my experience I’m sure my experience would be different than others Maybe other people they will like there. You know yeah, you never know you never know so it definitely it definitely helps I think to fill out all of that stuff – a hundred percent so now as we go and she’s going into the inbox where we can see like some of these people that are requesting and These are the people that you’ve been connecting with yes. These are the people that you’ve been connecting with yeah here I sent them a quote or I followed up with a quote which I did You have to be fast so as soon as I saw that they thought I got the ping that they viewed my quote I went Right back in and set them a follow-up message Right away, if you don’t know follow-up. You won’t get higher god Because other the other pros are going fast too right now They do only allow five pros to actually give quotes for each person so they do limit it But just know that you really are in a bidding war with other Tutors that are hoping to get this client as well so if you’re able to uh to get on in there right away and And give that response right after they viewed it the better now. How do you know when they viewed it? Uh? You should So that you get a ping that they’ve looked at it, and when you go to your inbox You’ll see like this person hired me hmm a hired Let’s see do I have a viewed one I don’t see a viewed one only because I think I’ve had a lot of contact with these people mm-hmm But it will mark it as viewed in your inbox But I would really if you’re serious about getting something and doing a certain amount of time I would put notifications on so that Yeah, so that’s that’s that’s such a great tip is but those notifications on there so that you can Be aware of when these people are actually looking and then you can use that follow-up message because they’re already online at that point in time right right yeah awesome, so I Did most of it on my phone so this is a little bit different of us? Oh, okay, okay so within change too actually They just today. This is the new the new way that it looks today yesterday it looked different on my computer oh Well, so anyway, you can view details and that lets you know about the job mm-hmm Well don’t put a lot of specifics in here maybe a little bit But is enough for you to get like grade level and for me what math class they were in yeah These are my templates, and it automatically puts the name in for you It’s kind of nice that is this and you’ve got nine templates. I see there Tell me about why you have nine different templates because I was doing an experiment for a week There’s more to it than that because yeah you have different people that are looking for different things and you kind of customize those responses right I had a time and Then click the one that’s gonna fit the best and then add any additional messages inside of there best fit that particular Yes, so this this like this quote right here is Midway through the week this was my old quote that I always use okay And so you don’t use this one anyway And it talks about how many nobody cares about that’s why everybody I don’t use it anymore I’m figured out how to get rid of it I’ll show you one Like this one worked so this is where algebra I’d love to work with your child. I know a lot of students Have a hard time with algebra. I’ve taught housework for third years now, and then go on from there. Yeah, ah The one or I also do some college so this was directly for a college student Uh-huh I talk College eligible for ten years at a community college so if you brag about yourself you need to be Specific for the job that you’re trying to get right guys bother cleaning in there cuz nobody cares Exactly you really want to make it about that person and not just all about you but yeah look I have some qualifications that are gonna help you get the goals that you want to be able to reach and This one is like really trying. I know geometry is hard for kids, so I put boy geometry can be tough You are not alone. I had a hard time learning geometry in high school – mm-hmm. This one is a big quote winner Because if they read that first sentence and they know their kids having a tough time they’re gonna see understands It’s like that empathy chart that you have us Do yes, that’s totally what I went back to during the week, and I thought okay? How should I reword this yeah? That’s such a great idea I mean what made my quote started to stand out? Because you have to stand out some way if you just say I’ve been tuning for 20 years doesn’t at the death nobody cares Yeah, nobody K. What are you gonna do for them that will get them to want to hire you mm-hmm? I mean that’s advice we should use all the time anyway to get Thumbtack leads. But it really is and even in situations like this it works Right so those of you. Who are like what in the world is an empathy chart This is an actually a chart where you actually think about What are some of the things that your ideal client is feeling what are they saying thinking? What are they saying? What are they already doing and? What is their dream and what is their fear you can really tackle that and come up with some some Some of the verbage that that is going through their minds, and then you use that when you craft these quotes It’ll help you be able to nail more students because of it awesome Well, it’s so exciting so I know that after you did this experiment you you you really came up with some aha what were the? Biggest aha is that you had from doing this one week? Um the the biggest one is you must be fast if you’re not fast you’re not playing on thumbtack Don’t go in and just do a quote a day That’s never gonna get you anybody mm-hmm because not everybody’s gonna hire you so if you only do one a day What are your chances? Right right right right? Well you have to be quick Would you say that you gave I Gave a little over 50 okay So I did I mean I did the math on this I did it for seven days. I got ten clients I ended up spending two hundred twenty seven dollars which is a lot But I earned forty three dollars in credits actually when I do the math. It’s about eighteen dollars per client Uh-huh things out to be about three percent. I mean, that’s a PayPal. That’s a paypal fee Yeah, totally if you think about it that way yeah absolutely, and and if you think about it Um if you are if you are Making from each student are they working with you for like an hour a week Yeah, they’re wisely it just depends. You know just depends on that so you got like one to two hours a week and You know if you’re charging $30 an hour that ends up being you know For one hour a week. It’s taken care of almost by one client it is so That really only I think I want to show in here real quick is this was the insights somebody in our group Mentioned that you could view insights on a quote So this is what it looks like when you go in here. You can see five of those Gutter quotes in and it also compares your price to others notice mine doesn’t really have a price Right find a quote others look at me I was the fastest that never happened before um and then the other thing you can look at this important is a time line Yeah, cuz it tells you Who’s quotes reviewed and if they’ve contacted you got it and so? That’s important. Especially because this isn’t so much, but if somebody’s been contacted And they’ve gone back and forth four or five times. You probably aren’t going to get that person mm-hmm that taught me I had that’s what taught me to go in there and quickly respond every time I saw them look I quote on my profile or anything Right, that’s awesome That’s awesome And and because of that because you were the quickest to the draw you were the the person who is able to Win at the end of the day and not only did you win I mean you have a jackpot man? Ten clients and one of those people. Are you that’s that that is a world record? I think in our online tutoring business when you are going solo doing your own marketing and all of that for one week well done Well, I mean I had to sleep. I mean I didn’t do anything special. It was just my experiment I was as soon as I woke up in the morning till the time I went to bed I didn’t let any quote go unlooked at of course nobody would want to do that in a real life But this was part of my experiment. Yeah, I Mean the other thing I wanted to mention here is that I normally charge $50 an hour Okay, you can if when you look at the ones that do get quoted for insights for price Not for me my math is around $40 now are on average okay, and so I thought well okay 40 be okay But 50 would be better And then I thought well, maybe I’m too expensive so it turns out I’m not too expensive But by putting the n/a there you get contact with them first And then when you contact back you Wrap your price and with all that you’re getting because you’re hiring me this person that costs more Can you show the reason why like for me? I would say I Charge $50 an hour that maybe more than what others charge, but you’re getting a teacher and as a teacher I have extra tools that other tutors don’t have and I usually get kids through much faster Yeah, and then if it’s like to say it’s an eighth grade client or something eighth grade student. I’d say okay now I have a review from an eighth grader Go look at that one so when you follow up make it very specific and you can wrap your higher price And I was able to get $50 for me more. Yes. I love it But if you like someone that wants our 100 bucks an hour thumbtack is not for you probably not No, you’re not gonna get people yeah And I actually was able to get a client for 75 so you know it definitely Quickest at the draw can work, and you can be at the higher End and still get clients not everybody is looking for the cheapest the cheapest gig in town, right And I think that’s our mentality isn’t it our mentality is if I’m gonna go into a bidding war I got to be the cheapest and that isn’t always what people are looking for they are looking for quality and What what will I be able to get if I am paying this amount. What is it that I get right? I think any I wanted to say um you guys that know me know that I don’t give up very easily And I find a way around things so people that I would contact, and they would contact me back They go oh, I’m gonna go with another client Or I’m not sure or I don’t want online tutoring don’t let that stop you contact them again and then offer them something For if they said they weren’t sure with online tutoring And I’d say oh don’t give up until you look at how it works in the video that I have on my profile sure Sure one person. I said, I’ll give you 30 minutes free and then I got them nice. You know This is on there if they sound at all Wishy-washy go back and try to get them cuz I’ll and it’s three people that way a model Wow So don’t give up Terri Gracie give up, and if you’re gonna try this don’t give up go for it, man And think about it if you go through it You don’t have to go through this process in just one week to get ten clients you know you you can spread it over a little bit longer period of time and And you can choose the amount of money that you’re willing to kind of put aside think about this as advertising budget, right but this is the best kind of advertising budget that you can seriously put aside for yourself because It’s it’s gonna be weird for you not to get a client if you follow these simple tricks and tips that terry has given us Here, so thank you so much for taking the time to share your story the success that you had how you went about it So that we can replicate that as other online tutors and and be able to get more students for ourselves Yeah, I want to share it cuz everybody I want everybody else to be so sex Successful to not just me I love about you Terry You know what that’s all like that here. This is this exactly what it is all about here as with this community It is all about let’s work together so that we can all help each other out well awesome awesome congratulations again And thanks for taking the time to get to chat with us my pleasure