Copywriting Made Simple introduction

Copywriting Made Simple introduction


So what is copywriting? Copywriting is writing with purpose. It’s about reaching people with words to change what they think, feel and do. Copywriting Made Simple is an easy-to-read guide that will teach you all the essentials of copywriting. Here’s what you’ll learn. How to focus on what your reader really wants. How to understand the product and its benefits. How to write a killer headline and choose the right structure. Twenty proven creative strategies. How to create a unique tone of voice for a brand. And how to use the power of persuasion and psychology. Plus dozens of real-world examples from every type of marketing, simple tasks to put the ideas into action and free bonus content online. Here’s what people are saying. “A lifetime of learning… incredibly thorough” – Dave Trott, Creative Legend “Dripping with copywriting goodness… A must for every newbie” – Kate Toon, Hot Copy Podcast “The best all-round introduction to copywriting… Packed with clear examples and easy-to-follow advice” – Leif Kendall, ProCopywriters “Educational, entertaining and energetic… Prepare to dig deep and enjoy!” – Katherine Wildman, The Writing Desk Buy now from Amazon, or learn more at copywritingmadesimple.info